Pillar Magazine is an independent cultural publication with a strong editorial voice but an underdeveloped visual identity. Despite its rich, engaged content, the brand lacked coherence and recognition — its presence felt muted within the competitive landscape of independent publishing. Without a clear visual system, the magazine risked losing connection with its intended audience.

Menzio Studio developed a refined identity rooted in structure, clarity, and contrast. The system centres on a typographic logo anchored by a symbolic red dot — a subtle marker of editorial emphasis and cultural weight. A neutral palette and expressive layout framework allow content to lead, while a custom grid introduces rhythm and visual restraint. The result is a bold, content-driven identity that reflects Pillar’s ambition as a thoughtful, design-conscious platform for contemporary culture.