As an independent film production studio based in Berlin, Echo Films approached Menzio Studio to develop a distinctive brand identity that would support its mission of telling authentic, socially-driven stories. Facing challenges around low recognition and a lack of visual cohesion, our approach began with extensive research into the documentary film sector, audience trends, and competitor positioning. This revealed a space for Echo to establish itself as a purpose-led, human-first studio rooted in contemporary visual storytelling.

Guided by the concept of cinematic clarity, the new identity combines restraint with resonance. A bold, typographic logomark housed within a widescreen frame reflects Echo’s commitment to meaningful storytelling and craft. Paired with a refined monochrome palette and editorial typographic system, the identity provides Echo Films with a confident and cinematic visual presence across screen, print, and digital platforms.