ArtHouse is a conceptual contemporary art gallery developed as part of a studio exploration into brand identity and cultural positioning within the arts sector. The project began with research into independent gallery models, audience behaviours, and the semiotics of brand presence in the contemporary arts landscape. This revealed an opportunity to position ArtHouse as a bold, editorially driven platform for artistic discourse and visual experimentation.

The identity is rooted in the concept of quiet disruption — balancing clarity with expressive nuance. A bespoke logotype featuring a mirrored ‘A’ acts as a symbolic anchor, reflecting the brand’s intention to challenge convention from within. Paired with a sophisticated colour palette and flexible typographic system, the identity adapts across physical and digital environments, offering a confident yet reflective presence.