ArtHouse is an emerging contemporary art gallery imagined as part of a studio exploration into cultural positioning and visual identity within the arts sector. The project began with research into contemporary art spaces, audience behaviours, and brand presence in the independent gallery landscape. This process revealed an opportunity to frame ArtHouse as a bold, editorially driven platform for artistic exploration.

Rooted in the idea of quiet disruption, the identity blends clarity with character. A bespoke logotype featuring an inverted ‘A’ serves as the central mark, subtly reflecting ArtHouse’s intention to challenge convention. Paired with a sophisticated colour palette and adaptable typographic system, the brand establishes a confident presence across both digital and physical environments.